Everything You Need to Know About the Japanese Business Card
By Katie Huynh | September 24th, 2025
If you are from the West, business cards may seem like no big deal to you. There are no proper rules around exchanging them, nor is there a guide on how to treat them. However, business card exchange practices and etiquette is like second nature in Japanese business culture. The exchange is a ritual that signals respect, hierarchy, and connection. Even though it may seem confusing or intimidating at first, it is crucial to understand the significance behind business cards in Japan.
We’re going to cover everything you need to know about the Japanese business card, and how to master it.
This article is a part of our extensive series on Learning about Japan through Online Japanese Lessons at Japan Switch.
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Why Japanese Business Cards Matter
In Japan, business cards embody a person’s identity. The card details personal information, such as the person’s name, contact, and company. You must treat the card as you would treat the person, which is with respect.
This dates back to the 1600s, when samurai and high-ranking officials carried personal introduction cards to formally announce themselves when visiting another household. Over time, this custom spread to merchants, who began using cards to identify themselves and legitimize trade relationships. This tradition has carried on through many generations, and is a staple for doing business in Japan.
Overall, actions say a lot. If you are careful with the card, it shows that you will treat the person the same way. If you just throw it around, it shows how detrimental you can be to the relationship.
Business Cards Affect Trust
How you handle business cards speaks to your professionalism. It is not solely about politeness, it is also a reflection of your brand. If you mistreat business cards, you may lose the trust of other businesses and people. They will view you as reckless, which is not a desirable trait of a business partner. In general, people want to do business with those who are diligent and trustworthy. Be gentle, and show that you are worth doing business with.
Showing Respect to Your Seniors
When introducing yourself to a senior figure in business, you should always present your business card. By doing this, you acknowledge and respect their authority. Within those first few minutes of meeting, the senior figure can gauge what kind of person you are. A business card helps build your credibility by demonstrating your commitment to professionalism.
Building Long-Lasting Connections
Japanese business cards are more than just swapping contact details.– it’s a way to build long-term and valuable relationships. Sharing your business card demonstrates a genuine openness to connect. You show that you’re serious about the connection, not just meeting at hand.
How you Treat the Card Matters
Please be gentle with Japanese business cards. Shoving a person’s business card into your pockets or purse is like pushing a person to the side and completely disregarding them. It’s not something you’d do to a business professional, so don’t do it to the card.
Japanese Business Card Etiquette
In Japan, you don’t just hand someone a business card like it’s nothing. You must do it in a specific manner.
When to Present Japanese Business Cards
Timing matters. Be prepared to exchange business cards before a meeting, as it is considered to be a crucial step in relationship-building. It sets the tone for the meeting and establishes roles. In Japan, it serves as a proper introduction.
The Hierarchy in Japanese Business Cards
The person of lower status, such as an intern, will typically present their business card first. If visitors from another company are coming to present or meet, they would also present their business cards first, starting with the highest-ranking person. Again, it is the proper way to introduce yourself in a business setting.
How to Present Japanese Business Cards
- Be ready to pull out your cards at any moment. They should be stored in an accessible place, such as a business card holder. This is also great to ensure that they do not get damaged in storage.
- When it’s time to present your business card, stand in front of the recipient with straight posture and ensure that the card is facing them.
- Use both hands to present the card, holding it by the top corners so that you are not covering any information.
- Slightly bow as a symbol of respect.
How to Receive Japanese Business Cards
- Gently accept the card with both hands by the bottom corners.
- Mirror their gesture and bow slightly.
- Read the card carefully. Acknowledge the company and the person’s position. Small and respectful comments are acceptable.
- If seated at a table, place the card on the table in front of you, aligned with the seating arrangement. This helps you remember names and positions during the discussion.
- At the end of the meeting, store the business card in a card holder.
Ultimate Guide to Japanese Culture
Japanese culture may look different from your own. Check out our Ultimate Guide to Japanese Culture to learn more!
Exchanging Japanese Business Cards in Special Situations
If you catch yourself in a specific situation, such as being in a group meeting, networking event, or casual settings, a standard guide on exchanging Japanese business cards may not suffice. You have to be flexible, as each situation has its own expectations.
Exchanging Japanese Business Cards in Group Meetings
In group meetings, the exchange is carried out one-by-one. Each person has to stand up, move around the table, and exchange cards individually. It might take some time, but it sets the tone for the meeting and ensures that everyone is properly introduced. Compared to the West, this practice is more genuine and intimate, making it a stronger way to form relationships.
Director to President
The Director from Company A initiates the exchange with the President of Company B.
Manager to President
Next, the Manager from Company A shares their card with the President.
Intern to President
The Intern follows up by presenting their card to the President of Company B.
Director to Sales Rep
The Director then exchanges cards with the Sales Rep from Company B.
Exchanging Japanese Business Cards at Networking Events
If you are at a large gathering, the exchange is a bit less formal, but still follows the same etiquette. You exchange cards the same way, but since there are so many people, hierarchy likely won’t matter. Plus, you’ll learn exactly who the person is just by talking to them. Remember to take some time to acknowledge their position, even if the interaction is brief.
What to Absolutely Avoid When Exchanging Japanese Business Cards
One-handed exchange
Always use both hands when giving or receiving. Offering or grabbing a card with one hand appears careless.
Shoving the card into your pocket or wallet
This signals disrespect. Always use a business card holder and handle the card carefully.
Writing on the card
It’s considered rude to do so, as you wouldn’t treat a person like that.
Failing to acknowledge the card
Before putting the card down, please take the time to read the person's name, title, and company.
Placing the card down casually
Never leave the business card under your phone or scatter it on the table. Be neat and cordial.
Failing to offer your own card
You should always reciprocate the action. This shows that you value both the relationship you are building and the exchange itself.
Must-Know Tips for Using Business Cards in Japan
Some people overlook these tips because they seem like common sense, but don’t let it get over your head! Here’s some actionable and practical advice that will ensure you are well-prepared.
Always carry extra cards
Meetings often involve more people than expected, so running out looks unprepared. You don’t want to miss out on connections and damage your image.
Use cards in pristine condition
Don't hand over a bent or dirty card. That's not a good look. This is easily preventable by storing your business cards in a card holder. Card holders can be found at an affordable price at 100-yen stores such as Daiso or Seria.
Add a personal touch to your card
This is a unique addition to traditional meishi, but adding your LinkedIn, personal website, or a QR code can make you stand out, as long as you keep it subtle and professional. This shows your personal brand
If you run out of cards, be polite about it
Apologize and show an effort to follow up. If possible, reach out by email or any other communication platform. This keeps the recipient in mind and shows deep consideration.
Placing the card down casually
Never leave the business card under your phone or scatter it on the table. Be neat and cordial.
Tip for students and/or interns
Even students or short-term workers benefit from having a simple meishi. Especially so early on in your career, it makes you memorable and demonstrates your commitment to professionalism and learning.
Ultimate Guide to Japanese Business
Interested in learning more about business in Japan? Check out our Ultimate Guide to Japanese Business!
How to Design a Japanese Business Card
There’s no harm in using your preexisting business card in Japan, but you can absolutely create a new one, too! Below is a simple guide on how to design a Japanese business card.
What Goes on a Japanese Business Card?
A Japanese business card won’t look too different from a Western business card, other than it being a bit larger in size. The essential information for any business card includes your organization, full name, position, company information (address, operating hours if necessary, etc), phone number, and social media handles and/or email address.
A Japanese business card will feature these same elements, but there are specific formatting rules you should follow. To emphasize hierarchy and company importance, the company’s name and logo will typically lie at the top of the business card, followed by your name and position. An important and small detail to note is how names are written. In Japan, your surname precedes your first name.
Can I Use English?
In international business, it is common to use double-sided cards with contents being in Japanese on one side, and English on the other. It is highly recommended to follow this style because it shows respect to Japanese business culture and ensures readability. Consider writing your name in katakana so people know how to pronounce your name properly.
How Can I Translate My Current Business Card?
There are a few options to select from if you want to translate your current business card. The best way to go about this is to hire a professional translator. Business cards are taken very seriously in Japan, so you want to make sure that your business card is accurately translated. A recommended translation service is Linguistic Systems, Inc, with prices starting at $135. They are fully human-based, so you can be sure that you are getting the most accurate translation possible.
A cheaper alternative to a professional translator is AI. I don’t recommend this entirely because machine translation can sound awkward, however, it can definitely reduce costs. If you have Canva pro and your business card design is on Canva, you should try their online translator. It automatically translates your entire design in just the click of a button. This is convenient because you don’t have to redesign your entire business card, and you don’t have to manually translate everything.
Where Can I Find Free Templates?
If you’re looking to revamp your current business card or create an entirely new one, there are many free templates you can find online. Canva, Microsoft, and Adobe all offer a wide variety of business card templates, from abstract to minimalistic designs.
Where to Print Japanese Business Cards (with English Support)
Mojoprint
Mojoprint is known to be Japan’s number one English-language printing service. They only offer online printing, so if you are in a rush this may not be the most convenient option. However, if you have time, Mojoprint is a reliable choice. They are highly accessible, with delivery options all throughout Japan, even on the tropical island of Okinawa. Delivery can be as quick as two days. Additional fees apply depending on your location.
Mojoprint provides a wide variety of finishes, including uncoated, matte, semi-gloss, smooth matte, gloss, matte-laminated, and gloss-laminated business cards. Printing prices start at ¥2,900.
They also offer a design service if you don’t already have a business card prepared. This service starts at ¥8,000, and you don’t need to be a design professional to use it. All you need to do is provide examples of what you like, dislike, or even a rough sketch of your vision. Mojoprint’s team will create a draft and allow up to two rounds of revisions. If you need additional changes beyond that, extra charges apply.
Website: mojoprint.jp
Pricing: From ¥2,900 (printing), from ¥8,000 (design service)
Delivery Time: 1–3 days
Delivery Method: Nationwide delivery across Japan (fees vary by location)
Printshop GRAP
If you are in Tokyo, Printshop GRAP is an excellent option for quick and professional business card printing. The shop is located at 1-29-9 Hamamatsucho, Minato-ku, Tokyo 105-0013, on the 7th floor. It’s very accessible, only a one-minute walk from both Hamamatsucho Station and Daimon Station.
Printshop GRAP offers services in both English and Japanese, making it foreigner-friendly. Appointments are currently required for in-store orders, but they also have a fully functional online ordering system. You can choose to have your order delivered (fees apply) or arrange for pickup.
A notable feature that Printshop GRAP offers is their “SONOBA MEISHI” service, which is an express service that offers 10-minute business card printing. You can design your own business card through their website, or attach a PDF/JPEG file of your preexisting business card. Prices start as low as ¥2,990.
Website: printshopgrap.com
Pricing: From ¥2,990
Delivery Time: Same-day (10-minute express option available)
Delivery Method: Pickup or nationwide shipping (fees vary)
Convenience Stores (Konbini)
Did you know that your local konbini offers printing at a low cost? If you’re looking to print small quantities, a konbini may be the way to go. You will likely find one within a five-minute walk from your accommodation in Japan. Common konbinis include 7-Eleven, FamilyMart, and Lawson.
At these chains, you can upload your business card design from your smartphone or laptop, print out your business cards, then pay directly at the machine. While the machine technically cannot print out pre-cut business cards, you can print out your template and cut it on your own. Konbinis offer various types of paper, most commonly standard copy paper and glossy/photo paper. They also sometimes offer matte high-quality paper, but it will depend on the store. This method is the most cost-effective, with prints starting around ¥20 per sheet. As a bonus, this is all self-service. If you cannot speak Japanese, no worries! You can change the machine’s language to English for easier usability. It should all be straightforward.
Curious about Konbini vs. Supermarket?
Check out our Ultimate Guide to Shopping in a Japanese Supermarket!
Step-By-Step Guide on Printing Business Cards at the Konbini
Make sure that your business card design is formatted properly.
Use A4 or A5 paper.
Save your designs as a PDF or JPEG.
PDF is recommended.
Upload your file to the printing service.
For 7-Eleven, use Netprint or the Netprint App. For Lawson and FamilyMart, use Network Print.
Choose your paper size and color setting.
While A5 paper may work, typical paper size is A4. You can pick between black and white or colored printing.
Once you’re finished uploading your file, you will receive a reservation code.
Keep this code safe, as you’ll need this at the machine.
Head to the multi-copy machines, typically located by the ATM.
You can switch the language to English to make it more accessible. From there, select the Netprint/Network Print option and enter your reservation code.
Your file should appear on the screen.
Double-check to make sure it looks good to print.
You can print on standard or glossy paper.
The choice is yours. It depends on your preference!
Once you’re ready, you can pay directly at the machine.
You can pay with cash, IC card, or store specific cards (nanaco at 7-Eleven, WAON at Lawson, Rakuten Edy or FamiPay at FamilyMart).
When finished paying and printing, cut the papers into individual cards.
The neatest way to do this is with a paper cutter, which can be purchased from affordable shops like Daiso and Don Quijote. Additionally, if you are a student in Japan, your school might provide cutters in the art department or library.
Speaking English and Asking for Help at the Konbini
If you run into issues even with the English setting on, no worries! It’s understandable that printing at a Japanese convenience store can be confusing and intimidating, especially if it’s your first time and there’s a strong language barrier. Luckily, konbini clerks are usually polite and happy to help. They will likely know a little bit of English, but if they don’t, knowing some simple phrases will go a long way. Here are some phrases you should know before printing at a konbini.
Phrases to Say When Printing at a Konbini
Can you help me use the printer?
プリンターの使い方を手伝っていただけますか？
(Purintā no tsukaikata o tetsudatte itadakemasu ka?)
Can I print X amount of copies?
X部印刷してもいいですか？
(X-bu insatsu shite mo ii desu ka?)
What paper can I print on? A4 or glossy?
どの用紙に印刷できますか？A4か光沢紙ですか？
(Dono yōshi ni insatsu dekimasu ka? A4 ka kōtaku-shi desu ka?)
How can I pay?
支払いはどうすればいいですか？
(Shiharai wa dō sureba ii desu ka?)
Can I print in color?
カラー印刷はできますか？
(Karā insatsu wa dekimasu ka?)
If you have trouble speaking, body language also helps. If you point or use gestures, the konbini clerks will likely understand what you are trying to convey.
Final Takeaways
Whether you’re doing business in Japan or simply researching, there’s no need to overthink it. This guide is all-encompassing, and you will surely make a wonderful impression with your knowledge on Japanese business cards. Remember: business cards are not just little pieces of paper. They are an embodiment of trust, respect, and identity in Japan. Your effort alone speaks volumes. You don’t have to be perfect as long as you’re trying your best!
